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Shouting out sneakers and stylish stuff aside, we're all about bigging up the next big thing, which is why ASOS has launched ASOS Supports Talent to help young creatives as they turn their ambitions into real-life projects.
21-year-old South London rapper Loyle Carner (instagram.com/loylecarner) has already got collaborations with Kate Tempest, touring with Joey Badass and a Glastonbury gig under his belt.
Taking inspiration from old-school hip-hop mixed with modern UK influences, his music has attracted a big thumbs up from Radio 1 and NME.
Growing up with ADHD, Carner struggled to channel his energy into the right outlets until he discovered a love of cooking.
Inspired by his experience, we’ll be helping him take the next steps towards establishing a charity for his cooking initiative Chilli Con Carner, teaching children with ADHD about food and how to cook.
Check out all eight of the creatives in the ASOS Supports Talent initiative right here...http://asos.do/sH2Syz
Directed by Leonn Ward
Produced by Samona Olanipekun
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